Your downloading and use of this eBook requires, and is an indication of, your How the PESTLE Analysis can be used in conjunction with other strategy tools .. the makers of the BlackBerry) and Nokia, who were slow to embrace smart-. Free Essay: PESTLE ANALYSIS FOR NOKIA CORPORATION PESTLE The PESTLE Analysis is composed of Political, Economic, Social, Skills Team FME stocuntutensa.cf ISBN Nokia's Marketing Strategy- Analysis and Recommondations - Janin Ropot - Research FIGURE 1: SWOT- ANALYSIS NOKIA . eBook for only US$
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This FREE eBook explains how to perform a PESTLE analysis - download it now for your PC, laptop, tablet, Kindle or Smartphone. pestel analysis on nokia. Uploaded by tanyaarora. Copyright: Attribution Non- Commercial (BY-NC). Download as DOCX, PDF, TXT or read online from Scribd. Political Factors Affecting Nokia - Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Political Factors Affecting Nokia.
Recent revenue figures indicate that Nokia is maintaining its market position but not growing.
The troubles affecting Nokia arise from a radical transformation in its business environment. The company is based in the European nation of Finland, but the Finnish government has refused to give it a bailout or special favors. This can both help and hurt the company because it is not associated with a major power, but it might lack the political clout of American- or Chinese-based rivals.
This could force it to move production to higher-cost locations such as the United States.
Economic turmoil in Europe has hurt it badly by limiting buying power in its home markets. Unlike Apple, Nokia has had a hard time tapping into the fast-growing Chinese market.
Nokia also lacks the vast economic resources available to some of its competitors, such as Google, Apple and Samsung. In particular, Nokia seems to lack the research and development capabilities that have enabled these companies to develop new devices and tap new markets.
This book gives great examples as to what to look for in the political category. Economical is concerned with interest rates, taxes, inflation, and other things that are financial based. Social factors are lifestyle, culture, religion, and education. Technological seems to be pretty self-explanatory, technology based factors. I was surprised to see just how much was covered in the technology category. It was a lot more than staying up to date on the latest software, as I had previously thought.
Legal factors can also be difficult since laws are constantly changing.
Environmental covers infrastructures and contamination to name a few. What I liked about this book was that at the beginning of each section describing each category it listed several factors that could be an issue for the category. I thought that the pictures used were extremely helpful. I really liked that it showed both sides of this tool and not just the positive side. This book was extremely useful.
This book did a great job of describing each of the categories in depth and gives great examples for everyone to take back and used for each category. I highly recommend this book. Not only was it short and used in a context that is easily understood, but it also is FREE. Derrick Schultz Using the SWOT Analysis - As a manager, your role in any strategic planning is likely to involve providing operational data to help assess the internal capabilities, and depending on your job function you may also be asked to provide market intelligence.
The completion of a SWOT analysis should help you to decide which market segments offer you the best opportunities for success and profitable growth over the life cycle of your product or service. Using the Boston Matrix - The Boston Matrix was developed to help organizations allocate their investments across its product range and divisions. However, it is sometimes used as part of brand level decision-making - something it was never designed for. Many of the misconceptions associated with the Boston matrix come from the nature of the economic climate that existed at the time of its inception.
All the more, communications marketing will focus on the practical uses of the phone rather than technical specifications … for the Lumia Marketingweek. Nokia is attempting to become the leading supplier for global services among devices, which run on Windows. The license agreements with Amazon and Groupon are further strategically demanded services.
The collaboration with consumers is crucial to Nokia as their products are highly consumer-oriented. Clients are supposed to do the co-design and thus help Nokia to cause astonishment among the broad client base. The company is trying to come across more youthful, vivid, and energetic Marketingweek.
There was a great marketing campaign in which Nokia Germany gave away free wireless charging stations WParea. Nokia kept pushing advertising for Lumia in a national cash-back campaign. It comprises of the macro-environment of political, economic, social and technological factors and will draw information about opportunities and threats which are then referred to in the SWOT- Analysis Kotler and Armstrong et al.
DifferentiationofProducts Technology What is most significant to Nokia is to keep up with the technological advances for its smartphones. They do not only need to keep up with their rivals, Apple and Samsung, but they have to be better.
Only one valuable service, which is new, innovative and lifts them above competition would be enough to recapture their leading market position. In order to do this, Nokia needs something outstanding based on enhanced hardware and software. A collaboration with network operators to offer value-added services could be a source of sustainable differentiation.
Lifestyle change Social The success in mobile phone manufacturing in Germany is of tremendous significance and is eventually reliant on the final consumer. Consumers are nowadays expecting added value, which is adapted to everyday-life conditions, such as the new evaluation of the time factor. However, the development here does pose more and more threats to Nokia as it needs further effort to adapt to entire cultures individually to satisfy the customer.
It encompasses both the internal and external environment Hollensen , p.